Photo by Harper Sunday on Unsplash
Subscription services have risen in popularity with a variety of offerings available including meal kits, entertainment, wines and beers and flowers. But the subscriptions available have expanded into a range of other services including fashion, beauty and skin care.
Such subscriptions are well-loved due to their convenience and the fact that they cater to the desire to maintain personal appearance. They’re also popular as the products offered usually differ slightly each month, making it easy to experiment with various looks, brands and trends.
The rise of style subscription services It’s no surprise that the pandemic lockdown contributed to the success of the fashion and beauty subscription box. As consumers were stuck in their home, such services were seen as a monthly treat to look forward to and experiment with without leaving the house.
They also allow users to sample a range of products before committing to a purchase, whether this be a new shampoo, lipstick or moisturiser. The option to customise a subscription box is also a big part of the attraction, meaning consumers are more likely to use the products they receive and buy again in the future.
Benefits of experimenting with style subscriptions
As well as having new products handily delivered to your door, style subscriptions provide the opportunity to try out new looks, products and trends without investing too much time or money.
Not only that, experimenting with styles can boost confidence and self-expression and can help consumers find their niche.
There are also potential cost savings to be had, especially as receiving a fashion or beauty box through the letterbox often negates the need for a traditional shopping trip.
Another popular reason for choosing subscription services is the availability of retailers. Many consumers are seeking out independent, sustainable brands and products and the subscription box is the ideal way to sample these new items that are otherwise unavailable on the high street.
Exploring a range of options
Perhaps the best selling point of subscription services is the wide variety available. Whether you’re looking for make-up, accessories, clothing, skincare or even coloured contact lenses as part of a subscription box, there’s a huge selection to choose from.
Top brands include Glossybox, Hairburst, FFS and Stitch Fix with unique offerings such as branded beauty, premium make-up, razors and shampoos. Subscribers love the element of surprise as well as the convenience of having essential, yet luxury, items delivered straight to their door each month. Plus, they also make great gifts for that special person in your life.
The only issue is deciding which service to actually choose!
